Today’s modern carpet solutions combine aesthetics and responsibility \u2013 provided they are designed to be fundamentally ecological or, ideally, fully circular. A striking example of this can be found on the red carpet of the world famous film festival Berlinale. Its mono-material construction, high recyclability, and innovative technological process make it a glamorous ambassador for true sustainability.<\/b><\/p>\n
Environmental problems in the flooring sector This limited period of use poses ecological challenges. Like many modern floor coverings, conventional carpets consist of complex material composites: they contain yarns, latex, adhesives, and numerous fillers, often in combinations of 10 to 20 different materials. Once a carpet has reached the end of its life cycle, this material mix can scarcely be separated or only with considerable technical effort, making recycling very difficult or economically unviable. In practice, this means that discarded carpets are often treated as hazardous waste under current disposal structures. As such, they are predominantly incinerated or landfilled. This process results in the loss of valuable raw materials, enormous waste amounts and significant CO\u2082 emissions. In addition, many carpets \u2013 similar to other building materials in the commercial sector \u2013 are treated with chemicals for stain resistance or fire protection, which causes additional emissions during disposal. This reveals a structural sustainability issue that affects the entire flooring industry.<\/span><\/p>\n Berlinale carpet as sustainability ambassador The Berlinale carpet owes its exceptional environmental performance to a novel, pioneering manufacturing process: the DUO technology makes it possible to produce carpets entirely without fillers. Instead, they consist solely of polyester and polyamide. These two materials are bonded using an innovative adhesive that can be dissolved during the subsequent recycling process simply by applying heat. This allows the materials to be easily separated after each use cycle and recycled several times to a high standard. Another key component of the Berlinale carpet is the use of ECONYL\u00ae<\/sup> yarn supplied by Aquafil, an Italian-based expert in synthetic fibers. It is made from waste materials such as discarded fishing nets and industrial waste. Thanks to its reduced weight, the carpet causes less CO\u2082 emissions during transport and is also easy to install.\u00a0<\/span><\/p>\n A call to the flooring and event industries —<\/p>\n Ms. Tuttle, how important is it to you that visible elements of the festival \u2013 such as the red carpet \u2013 also embody ecological values?<\/i><\/b><\/p>\n Taking responsibility is a central concern for us, both in social, economic, and ecological terms. The Berlinale has been working for years to integrate more sustainability projects into all areas of the festival. Such measures are best understood when they can be seen and experienced directly. The recyclable red carpet is a perfect example of this.<\/span><\/p>\n OBJECT CARPET and the Berlinale have a long-standing and successful partnership. What criteria must a company meet to become a partner of the Berlinale?\u00a0<\/i><\/b><\/p>\n Mutual appreciation and dialogue on an equal footing are extremely important to us. In addition to financial support, the goal remains to work with our partners to create tangible added value for our audience and\/or guests \u2013 and in doing so, significantly enrich the festival experience.<\/span><\/p>\n What role does the red carpet play for the Berlinale brand?<\/i><\/b><\/p>\n The red carpet is <\/span>the<\/span><\/i> flagship of every film festival! This is where the glamorous moments take place that excite film fans from all over the world. Just think of the stars who appeared here last year: Margaret Qualley, Marion Cotillard, Robert Pattinson… or Timoth\u00e9e Chalamet in <\/span>that<\/span><\/i> pink vest!<\/span><\/p>\n —<\/p>\n DUO technology:<\/b> Carpets consist only of polyester and polyamide, bonded with a polyester adhesive that dissolves under heat during recycling. No fillers, no mixed materials. The coating process requires up to 95% less energy than conventional carpet coating methods and uses no water at all. DUO technology saves up to 40% of material.\u00a0<\/span><\/p>\n Nearly infinite recyclability:<\/b> After each cycle of use, the carpets can be completely separated and then recycled.<\/span><\/p>\n Robust and practical:<\/b> Up to 100,000 visitors can walk on the carpet, even under changing weather conditions.<\/span><\/p>\n Lightweight and efficient:<\/b> Easy installation and collection of leftover materials, which can be recycled once more.<\/span><\/p>\n <\/p>\n","protected":false},"author":16,"featured_media":35018,"template":"","meta":{"_acf_changed":false},"categories":[464],"tags":[],"class_list":["post-35017","presselounge","type-presselounge","status-publish","has-post-thumbnail","hentry","category-object-carpet"],"acf":[],"_links":{"self":[{"href":"https:\/\/gesk.berlin\/en\/wp-json\/wp\/v2\/presselounge\/35017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gesk.berlin\/en\/wp-json\/wp\/v2\/presselounge"}],"about":[{"href":"https:\/\/gesk.berlin\/en\/wp-json\/wp\/v2\/types\/presselounge"}],"author":[{"embeddable":true,"href":"https:\/\/gesk.berlin\/en\/wp-json\/wp\/v2\/users\/16"}],"version-history":[{"count":4,"href":"https:\/\/gesk.berlin\/en\/wp-json\/wp\/v2\/presselounge\/35017\/revisions"}],"predecessor-version":[{"id":35030,"href":"https:\/\/gesk.berlin\/en\/wp-json\/wp\/v2\/presselounge\/35017\/revisions\/35030"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gesk.berlin\/en\/wp-json\/wp\/v2\/media\/35018"}],"wp:attachment":[{"href":"https:\/\/gesk.berlin\/en\/wp-json\/wp\/v2\/media?parent=35017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gesk.berlin\/en\/wp-json\/wp\/v2\/categories?post=35017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gesk.berlin\/en\/wp-json\/wp\/v2\/tags?post=35017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/b>Carpets are among the most frequently used floor coverings in commercial and event venues. This is due to their design flexibility, acoustic performance, and pleasant feel. As a result, they are widely used in offices and hotels, in public buildings, and at large-scale events of all kinds. Although often installed across large surface areas, their life cycle is comparatively short \u2013 a characteristic they share with numerous other flooring solutions. Regular refurbishments and renovations are the main reason for this. At temporary events such as trade fairs or festivals, their use is sometimes limited to just a few days.<\/span><\/p>\n
\n<\/b>How these challenges can be addressed is demonstrated by a prominent example: Germany\u2019s most important film festival. When the international film community gathers at the 76th Berlinale from February 12 to 22, 2026, the red carpet once again takes center stage. As in previous years, it is supplied by the renowned manufacturer OBJECT CARPET. Based in Denkendorf near Stuttgart, the company is committed to developing recyclable carpet solutions that allow all components to be returned to the material cycle. The aim is to stop manufacturing products that become waste after use.<\/span><\/p>\n
\n<\/b>OBJECT CARPET\u2019s CEO Daniel Butz sees the red carpet as a powerful call to action for the industry: \u201cThe Berlinale carpet illustrates that even carpet solutions that are used temporarily and intensively can become a model of sustainability through the targeted choice of materials and high-quality recyclability.\u201d Berlinale director Tricia Tuttle is also delighted with her \u2018green\u2019 red carpet: \u201cThe red carpet represents the unique magic of cinema and creates a wonderful closeness between stars and audiences,\u201d says Tuttle. \u201cIt’s all the more wonderful for us that this iconic symbol can also inspire sustainable change in the carpet industry.\u201d<\/span><\/p>\nShort interview with Tricia Tuttle<\/b><\/h3>\n
Circular carpet solutions at the Berlinale<\/b><\/h3>\n